Execution of the overseas strategy
The presentation of your product to the German speaking market and previously identified potential business partners is a pivotal step. Germany is a very good option for New Zealand sellers who are interested in expanding their product to a new international audience. Not only is Germany the most populated country in the European Union, but is has Europe’s largest economy in terms of purchasing power. Our contacts and experience will save you time and money plus you will have access to our extensive knowledge and help in setting up this new venture.
Development of local branding and marketing material
There are ever increasing and changing directives which affect markets across Europe. This can have an impact on many aspects of a marketing strategy – for instance, advertising – in the form of media restrictions and the acceptability of particular creative appeals. Product acceptability in European markets can be affected by minor regulations, e.g. on such things as packaging.
If negotiating and closing distribution contracts, product development partnerships, product
licenses, OEMs or similar documents avoid common mistakes by not being familiar with country specific practices and legal matters. Our expert guidance will help you navigate these areas that can cause confusion. We make sure any agreements contain clearly defined responsibilities and expectations to avoid disputes in the future. Getting it right now could save you a lot of headaches further down the line.
Legal systems vary both in content and interpretation. A company is not just bound by the laws of its home country but also by those of its host country and by the growing body of international law. We will ensure that you are aware of any regulations that need to be met.