Experienced representation is a major asset to any market strategy as is locally based aftersales support. The German market is decentralised and diverse, with interests and tastes differing from one German state to another and a successful marketing strategy will take into account these regional differences. Our contacts and knowledge of the marketplace in Germany can help with the organisation of local market representation and product support, if necessary.
Key Account Management
Key account management revolves around handling the customers who play a strategic role in the growth of your business. We can either help to source and brief these managers or offer this service for you.
Expanding into other European countries can be a good way to grow your company. The EU currently has 27 member countries so there is a huge potential market of 500 million customers. Having a foot already in one European market makes any expansion into further markets often much easier, because many regulations are effective Europe-wide. We can assist you with the strategic planning and research should your business wish to expand further.