Your company has performed well in New Zealand and now you are thinking that it may be time to grow by developing your business overseas. The German market is a key target due to its economic strength and its place as the world’s third biggest importer.
Here are a few basic questions that once answered will show your company’s readiness to export:
Do you have enough additional production capacity to cover the export demand?
If you receive a large order will you be able to cope with the additional production requirements and the logistics involved in the export to the customer?
Is there enough demand for your product or service?
Understanding the potential marketplace will help when deciding if there is enough sustainable demand to make exporting profitable.
If necessary, can your product or service be adapted to a foreign market?
Understanding any compliance and procedural issues, regulations or technical differences in the target export market is vital.
Do you need additional funding for marketing, production, legal compliances?
Exporting can be a larger drain on finances than expected, if additional funds are required then a cost-effective source should be in place.
Which export strategy is right for you?
There are many different ways to enter a foreign market – joint venture, license deal, strategic partnership, distribution contract etc. Identifying possible distribution channels such as appointing an agent or distributor, or possibly opening your own offshore office are options that will need careful consideration.
Eurolink does more than consulting you on the markets, organising business trips and acquaint you with potential business partners; we do the actual acquisition work and deal-making in close consultation with you. Please contact us to arrange for a first assessment and discussion.